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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what;
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the effectiveness of their campaigns and so the return on investment debate continues.How to Measure Digital Marketing
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is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay;
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by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital;
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two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate;
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marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles;
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to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again;
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marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide;
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marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide;
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expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal;
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, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing;
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, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing;
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how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory;
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Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can;
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of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage;
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Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your;
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To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it;
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, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection;
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, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection;
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consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to;
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and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these;
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of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You'll learn how data and AI will forge a new level;
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flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such;
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metrics model developed at the renowned Cranfield School of Management that not only shows how marketing systematically contributes to shareholder;
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In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them;
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enough substance and practical tips to make it useful for more advanced professionals. Topics include: The basics of social media marketing, How;
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. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how;
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