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Gendering Theory in Marketing and Consumer Research

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer;

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Explaining Consumer Choice

consumer research and marketing theory.;

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Current Perspectives on Consumer Psychology

in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives;

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Consumer Behavior Analysis

applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer;

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Visual Marketing

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers;

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Consumer Behaviour

structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and;

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Consumer Research Methods

approaches, consumer research has also translated a whole tradition and variety of method into marketing theory and research practice. This;

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Qualitative Consumer and Marketing Research

advanced understanding in qualitative marketing and consumer research.;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Consumer Behavior

Designed for consumer behaviour courses, this text aims to be current, hip and engaging, while reflecting the latest research. New to this;

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Research in Consumer Behavior

in July, 2011. The Conference is the premier event for consumer culture research which tends to be qualitative, ethnographic, and cultural;

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Understanding The Hospitality Consumer

'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management;

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Understanding the Hospitality Consumer

'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management;

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Contemporary Issues in Marketing and Consumer Behaviour

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics;

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Creating Value The Theory & Practice

with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these;

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The Routledge Companion to Critical Marketing

is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and;

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The Routledge Companion to Critical Marketing

is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and;

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Qualitative Marketing Research

in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new;

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Expanding Disciplinary Space

critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing;

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Qualitative Marketing Research

Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;

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Qualitative Marketing Research

Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed;

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Consumer Insight

marketing? how do customer care and database marketing use consumer insight? consumer insight and marketing research analysing consumer;

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The Aging Consumer: Perspectives from Psychology and Marketing

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior;

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