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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Events Marketing Management

further students' knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students;

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Events Marketing Management

further students' knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students;

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Events As a Strategic Marketing Tool

profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather;

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Event management

management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has;

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Case Studies on Food Experiences in Marketing, Retail, and Events

, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book;

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Events Management

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and;

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Event Marketing in the Context of Higher Education Marketing and Digital Environments

implications for research and management are presented. About the Author:Florian Neus works as a research assistant at the chair of marketing and;

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Events Management

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature;

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Events Management

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature;

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Urban Events, Place Branding and Promotion

in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research;

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Urban Events, Place Branding and Promotion

researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research;

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Event Marketing

of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition;

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Events Management

Events Management, Second Edition provides an introduction to the principles and practices associated with planning, managing and staging;

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Trade Show & Event Marketing

greatest lead and income generator. Smart trade show and event management can be a companys most important success generator with proper planning;

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Promoting and Marketing Events

book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners;

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Promoting and Marketing Events

book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners;

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Events Management

theoretical and operational' - Neil Robinson, University of Salford. Guiding readers through the practicalities of events management, this book is the;

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Introduction to the Event Management

Event Management is a professional field of practice that requires sophisticated skills in strategic planning and analysis, risk assessment;

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Eventmanagement in de praktijk, Event management in practise

of Media and Entertainment Management, Event Management, and students from similar fields such as Sports Management and Hotel Management. It;

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Sponsorship in Marketing

, sport business, events marketing, arts administration, business communication or marketing management.;

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Ambush Marketing in Sports

practitioner with an interest in sport marketing, sport business or event management.;

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Ambush Marketing in Sports

practitioner with an interest in sport marketing, sport business or event management.;

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Marketing and Managing Tourism Destinations

destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and;

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Marketing and Managing Tourism Destinations

destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and;

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Het event als strategisch marketinginstrument

en management van events, entertainment, sport en kunst. Samen met het Basisboek eventmanagement van Gabriëlle Kuiper biedt dit boek alle kennis;

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