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Marketing Fundamentals provides a comprehensive European perspective on the field, embedded in a global context. Its engaging, lively;
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This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and;
Vergelijkbare producten zoals Food and Agribusiness Marketing in Europe
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and;
Vergelijkbare producten zoals Food and Agribusiness Marketing in Europe
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly;
Vergelijkbare producten zoals Industrial Products
- Based on the popular Grondslagen van de Marketing; - Relevant digital marketing topics are included - European perspective embedded in a;
Vergelijkbare producten zoals Marketing fundamentals
insights into European marketing issues, empirical data, and propositions for future testing, European Perspectives in Marketing presents clear;
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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing;
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applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based;
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Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing;
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improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest;
Vergelijkbare producten zoals Marketing: An Introduction
communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book;
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The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European;
Vergelijkbare producten zoals Marketing An Introduction
Basic Marketing, European Edition is intended as a first book in marketing, offering a comprehensive introduction to the fundamental;
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Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical;
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Understanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities;
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Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an;
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Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration;
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Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration;
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This European edition is a revised and completely updated adaptation of the US text by Cateora, a well-established international marketing;
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governmental agencies, and on societies. Marketing professionals learn the specifics of: European green marketing strategies the practice;
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Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised;
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. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan;
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authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the;
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-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known;
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the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a;
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Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective;
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Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the;
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