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Entertainment Marketing and Communication

For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. Entertainment;

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Branded Entertainment in Korea

communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment;

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Changing Trends in Marketing Communications

Marketing communication technologies are getting smarter and reach us in different ways we have never expected to be reached. In a world;

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Communication and strategy for Marketing Life Insurance

and Keller communication planning model with slight modification by the author as a framework to extend knowledge in marketing communications;

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Psychology of Entertainment

entertainment age, and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say;

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Psychology of Entertainment

entertainment age, and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say;

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The Definitive Guide to Entertainment Marketing

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports;

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Sports and Entertainment Marketing, Student Edition

SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular;

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In the converging information, communication and entertainment sector, which types of organisations and business ventures are suitable to form virtual corporations and why?

In the Converging Information, Communication and Entertainment Sector, Which Types of Organisations and Business Ventures Are Suitable to;

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Integrated Marketing Communication

and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement;

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Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to;

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Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to;

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Integrated Marketing Communication

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written;

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Integrated Marketing Communication

and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement;

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Education, Entertainment, Recreation

Education, Entertainment, Recreation is een registratie van New Order uit 2021 en is uitgebracht onder het label Warner Strategic Marketing;

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Futuretainment

channels of marketing and communication. Today, the consumers set the rules, assuming the role of business professionals themselves and thus;

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Internet Technology Brings What Impacts To Communication And Entertainment Industry

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Intelligent Technologies for Interactive Entertainment

Entertainment, INTETAIN 2018, held in Guimaraes, Portugal, in November 2018. The 15 full papers were selected from 23 submissions and present;

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Marketing Communication

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing;

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Media Entertainment

assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the;

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Media Entertainment

assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the;

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Entertainment-Education Behind the Scenes

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication;

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Revivalists: Marketing The Gospel In English Canada, 1884-1957

How prominent Canadian revivalists used commerce and entertainment to advance their Christian causes.;

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Entertainment Management

of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment;

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Entertainment Management

of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment;

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Handbook of Sports and Media

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment;

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Handbook of Sports and Media

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment;

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