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Powerful Personal Brands
Providing keynotes, workshops and consulting to effectively tell your brand story in a compelling an;...
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Origination
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual fra;...
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Origination
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual fra;...
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Beyond Branding
In response to the growing 'anti-globalization' movement and the perception that brands are manipula;...
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Engaging Brands
How can managers design and manage excellent customer experiences that will develop long-term relati;...
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Engaging Brands
How can managers design and manage excellent customer experiences that will develop long-term relati;...
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Principles and Practice of Marketing
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will;...
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The Ghost of Luxury
'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on f;...
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The Invisible Grail
Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written com;...
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Brands A to Z
'Brands A to Z: Alessi' presents an accessible and engaging portrait of the much-loved Italian brand;...
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Marketing Semiotics
Everyday consumers buy into the concept of brands and their associated meanings - the perception of ;...
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Brands and Cultural Analysis
This book, written in an accessible style with numerous illustrations and with drawings by the autho;...
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Romancing The Brand
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tatto;...
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Lifestyle Brands: A Guide to Aspirational Marketing
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...
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Ultimate Book of Business Brands
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Sport Brands
Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...
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Brands and the City
From commercial retail environments to branded urban villages, brands are now a salient feature of c;...
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The Powers
The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in eit;...
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Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Man;...
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Building Brands Directly
New competition, technology and economics have changed the behaviour of markets and the practice of ;...
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Global Brand Management
THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT;...
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De vijftig beste gedichten van Wim Brands
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Brands, Political Brands, and Donald Trump
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Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...
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