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Consumer Behaviour & Rural Marketing in India

for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed;

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Consumer Behaviour & Consumer Protection in India

their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. The present book;

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Consumer Behaviour

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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Consumer Behaviour in Asia

want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that;

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Consumer Behavior

Consumer Behaviour , 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Consumer Behaviour A European Perspectiv

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to;

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Consumer Behaviour

Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology;

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Consumer Behaviour 2nd

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires;

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Consumer Behaviour

Consumer Behaviour is more relevant than ever for today's business and marketing students, and this new text provides readers with the most;

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Consumer Behaviour

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing

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Consumer Behaviour

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel;

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Cases in Consumer Behaviour

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the;

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Contemporary Issues in Marketing and Consumer Behaviour

; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes;

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Sport Consumer Behaviour

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a;

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Consumer Behaviour

Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th;

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Consumer Behaviour

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by;

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Consumer Behaviour

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by;

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller;

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Understanding The Hospitality Consumer

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus;

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Understanding the Hospitality Consumer

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus;

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The Influence of Values on Consumer Behaviour

attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values;

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