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Competitive Branding

Torsten H. Nilsona s new book Competitive Branding contains useful information on two of the hottest words in marketing, competitive and;

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Branding Amsterdam

City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and;

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Destination Branding

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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Competitive Success

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial;

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Sonic Branding

. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Intellectual Property Branding in the Developing World

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;

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Decoding Branding

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement;

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Decoding Branding

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement;

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Branding and Positioning in Base of the Pyramid Markets in Africa

in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi;

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Positioning and Branding Tourism Destinations for Global Competitiveness

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic;

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Destination Branding

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar;

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CSR and Corporate Branding

. And moreover, the ethical behavior of the corporations is becoming one of the most important concerns by the consumers. The corporate branding;

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Shaping Efficient Employer Branding Strategies to Target Generation Y

1980 - through efficient target group-oriented employer branding strategies is gaining in importance. This book examines the influence of the;

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Branding A Store

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First;

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Profit Brand

Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with;

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Improving University Reputation Through Academic Digital Branding

allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;

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Improving University Reputation Through Academic Digital Branding

allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the;

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Alan Siegel

Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Competitive Sme

manage effective marketing and branding processes; better engage with your market , creating and projecting real value; increase your;

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Employer Branding for Competitive Advantage

measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand;

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Destination Brands

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Corporate Branding

now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it;

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Competitive Branding Strategies

Globalization has expanded the options for building brand strategies through social media, the inter;...

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