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Brand communication in mid-size B2B companies

, difficulty and the necessity of brand communication in mid-size B2B companies.;

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Creative B2b Branding (No, Really)

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation;

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B2B Brand Management

provides the best practices and hands-on advice for B2B brand management.;

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B2B Brand Management

provides the best practices and hands-on advice for B2B brand management.;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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Made in Italy Industries

This book describes why the Made in Italy brand has till today a strong relevance for Italy competitiveness and what are the key managerial;

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Boring2Brave

needs to close the next deal? It's hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal;

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Powerful B2B Content

about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even;

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Powerful B2B Content

about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even;

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Global Brand Strategy

. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards;

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The Case for B2B Branding

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable;

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Sport Sponsorship in B2B Organisations

on the relationship with the customer in a business-to-business (b2b) situation. The potential to enhance or change brand image and increase;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for;

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B2B Social Media Book

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it;

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Designing B2B Brands

of digital and social media, two massive forces requiring new thinking for B2B brands * Incorporates best practices for emerging markets With;

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The Death of Propaganda

B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from;

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Business to Business Marketing

, large companies can have advantages over smaller companies in terms of commercial and information resources. The principal models in B2B;

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B2B Customer Experience

of the best known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer;

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Corporate Branding in Facebook Fan Pages

In Corporate Branding in Facebook Fan Pages: Ideas For Improving Your Brand Value, we show how companies can improve their brand value by;

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Brand Challenge The

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including;

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The Behavioral Advantage What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

behavioral differentiation to the business-to-business arena. The best B2B companies depend on a multifront approach to business interaction, and;

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Business to Business

companies with the potential to profit. They simply dont know how to move beyond the hype to get started. B2B provides the first definitive;

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Six Sigma for Small & Mid-Sized Organizations

mid-sized corporations can benefit from Six Sigma methods but are struggling with how to deploy them on the scale suitable for their;

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The Corporate Brand

of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on;

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Einde inhoud

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