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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Applying Qualitative Methods to Marketing Management Research

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;

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Qualitative Methods in Business Research

, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management;

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Qualitative Methods in Business Research

, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management;

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Qualitative Marketing Research

for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding;

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Qualitative Marketing Research

for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding;

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Qualitative Marketing Research

present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer;

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Qualitative Research Methods for Community Development

in qualitative research, it includes a chapter which provides guidance for the dissemination of qualitative results to a spectrum of audiences applying;

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Qualitative Research Methods for Community Development

in qualitative research, it includes a chapter which provides guidance for the dissemination of qualitative results to a spectrum of audiences applying;

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Organising Knowledge

book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management;

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Qualitative Market Research

varieties of qualitative research methods. Section two looks at the management of qualitative research and discusses project management, planning;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Qualitative Marketing Research

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research;

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Marketing Research

in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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Handbook of Qualitative Research Methods in Marketing

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students;

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The SAGE Handbook of Qualitative Business and Management Research Methods: Methods and Challenges

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of-the art overview of qualitative research;

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Qualitative Research Methods in Public Relations and Marketing Communications

investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research;

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Qualitative Research Methods in Public Relations and Marketing Communications

investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research;

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Qualitative Research in Marketing and Management

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and;

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Qualitative Research in Marketing and Management

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and;

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The SAGE Handbook of Qualitative Business and Management Research Methods: History and Traditions

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of-the art overview of qualitative research;

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Handbook of Qualitative Research Methods for International Business

is likely to face when undertaking a qualitative research project. With a practical, hands-on approach to methodological debates, the Handbook;

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Handbook of Qualitative Research Methods for International Business

is likely to face when undertaking a qualitative research project. With a practical, hands-on approach to methodological debates, the Handbook;

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Secondary Research Methods in the Built Environment

recognising the immense opportunities in applying secondary research methods in built environment research. Advances in technology has also led to;

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Secondary Research Methods in the Built Environment

recognising the immense opportunities in applying secondary research methods in built environment research. Advances in technology has also led to;

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Quantitative Marketing and Marketing Management

, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced;

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