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Business-to-Business Marketing

Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating;

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Business Organizations

litigation-based one. By using this book, students will gain a solid foundation in the law of business organizations. Additionally, students will;

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Russia Inc.

This is the first publication in English that systematically describes and analyzes the Russian economy and business system from the;

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Business to Business Marketing

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective;

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Business-to-Business Marketing

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical;

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Experts Speak on E-business in Sub-Saharan Africa

much business activity has arisen to take advantage of this technology; the dark continent shines with new opportunities that have arisen;

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International Business

Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the;

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Accounting for Business Studies

in the global context. Accounting for Business Studies helps teachers focus on modern commercial issues and integrates accounting into business;

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Accounting for Business Studies

in the global context. Accounting for Business Studies helps teachers focus on modern commercial issues and integrates accounting into business;

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The Search for Meaning in Organizations

Business is not just about power and profits. It is also an arena where people interpret the meanings of their lives. Pava argues that;

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Integrated Management from E-Business Perspective

E-business covers a broad spectrum of businesses based on the Internet, including e-commerce, e-healthcare, e-government and e tailing;

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Project Management in Perspective

Project Management in Perspective second edition introduces the fundamentals of project management. The approach is interdisciplinary and;

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Business Continuity Management

withstand any disruption to normal functioning. This exciting and fully comprehensive new text tackles the issue of BCM from both a theoretical and;

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Chinese and Western Business Cultures

The series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. This second volume focuses;

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Business Driven Technology

BDT takes a business-first approach, improving students' perception of the value of IS within the business discipline. This perspective;

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Secondary Sources in Academic Papers. The Perspective of Business Ethics

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Triple Value Leadership

This book describes the systems perspective and leadership mind-set that business leaders will need in order to create sustainable value;

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Triple Value Leadership

This book describes the systems perspective and leadership mind-set that business leaders will need in order to create sustainable value;

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Approaching Business Models from an Economic Perspective

Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects;

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Container Logistics

Whilst the maritime container business has been studied in depth, the impact on shippers and how shippers deal with the given challenges;

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Law and Self-Regulation

Abstract This book is especially intended for business students who are new to the study of law and law students who want to be introduced;

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Factors that Influence Business Startups [Perspective of the Cause and Effect]

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Rethinking Business Schools

How do we create the business school and managers of the future? This challenging question has been addressed by a number;

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Media, Organizations and Identity

The mass media, press and television have always been central in the formation of corporate identity and the promotion;

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The Economic Environment of Business

The Economic Environment of Business introduces the essential principles of economics, all from the perspective of business. In addition to;

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Discovering the Carrot Effect

How to gain perspective in life and business.;...

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Business Objects

Describes the practical application of object-oriented techniques and methods using a business perspective. Shows OO techniques in the;

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